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Bait And Switch Technique: Temporary Optimization Solution
By Anirban Bhattacharya
Bait and switch is a popular con technique used by retailers who would offer a product as a great deal. When a buyer showed up to purchase it, the seller would try to �switch� then to the ones with low quality or more expensive products. It was used by retailers for many years prior to the advent of the internet. Now, with internet becoming a global marketplace, bait and switch is rapidly spreading its evil wings to lure innocent customers.

In Search Engine Optimization terminology, bait and switch is a spam technique that involves creating an optimized page and a normal regular page. The optimized page is created for the search engine or directory and the regular page for other user agents at the same URL. The optimized page is submitted to search engines and when it gets indexed, it is replaced by the regular page.

Today, many online retailers use bait and switch spam techniques, especially those involved in adult web promotion and adult web marketing strategies. These sites lure customers through doorway pages (a traditional black hat SEO and a bait and switch technique). Some sites get involved in traditional bait and switch techniques. These sites sell adult products at the fraction of the recommended

retail price. When the buyer confirms the order via a phone call, he gets notified that the product ordered does not include any required accessories or features. The associated accessories are sold at a much-higher price, separately.

However, bait and switch has its own disadvantages. If a SEO expert involved in Adult website promotion employs such spam techniques, it will result only as a temporary optimization solution. This is because most search engine bots and crawlers visit the site several times a month. When a crawler revisits a bait and switch adult website, it will notice a change in the content of the site and then it will adjust the search engine rankings.

An SEO expert involved in adult web site promotion should ensure that he employs the right SEO tactics to attract traffic and sell a product at a very good price.
I am the webmaster at www.adultwebdesignersite.com � a web design company providing adult web marketing and offering high quality adult website designs.

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